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| Management and Marketing Consultants | Channel Segmentation |
| Questions
about your distribution channels, segments and planning? |
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| Distribution
Channels -
Have you analyzed your channels of distribution with respect to both products
and services to determine how best to optimize for sustainable competitive
advantage?
Emerging Technology - Have you considered how emerging technology can provide your firm with a competitive advantage? Or conversely, how your competitors' earlier and more effective use of technology could result in the loss of an existing marketplace advantage? Revenues - Are your revenues sufficiently above $100,000 per employee? Opening New Channels of Distribution - Are you tempted to open new distribution channels but are afraid to risk destroying your current market place? Are you looking for a new niche, product/process mix or distribution channel or sell through? Enlarging Geographic Scope - Thinking of enlarging your geographic scope from local to regional, regional to national, or national to global? How sustainable is the competitive advantage you enjoy in your market? Are you ready to open International distribution channels? Are you vulnerable to competition? - Are you considering acquisitions or joint ventures as part of your corporate growth strategy or added distribution channels? Marketing Strategy - Is the marketing strategy tied to corporate strategic plan? Changing Profitability - Are you interested in changing the profitability of your firm significantly? Financial Investment - What amount of money would you invest to generate an additional million dollars of sales in the coming months? What if the business came from new customers who would continue to buy the million dollars in goods and services again next year? What if the system we installed to help you gain the million dollars in this year's business could be used by you, without additional charge from us, to generate an additional stream of new business next year? Based on your margins, what would you be willing to invest to grow your sales in this manner? |
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