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| Management and Marketing Consultants | Lead Generation |
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about Lead Generation |
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Sales Lead GenerationSales Appointment Setting - Would your salesforce be more productive if they focused on selling while our staff set their appointments? Can you imagine the positive impact on morale when your field force starts each week with a full calendar of leads?Back Filling - When you travel to call existing accounts, do you have meetings scheduled with prospects either before or after the scheduled call? How much would your cost of new business development go down if you had appointments booked for you to supplement your required travel. Cost of a Lead - What does it cost you to have your best sales people cold calling generating leads? Have you calculated it on a per-new-account basis? Morale - Are spirits of the salesforce low because they don't have opportunities to meet with prospects, and don't meet quota? Is high turnover the result? Supplement Sales/Marketing - Would you occasionally like to supplement the sales, marketing or sales lead generation resources within your company, on an as-needed basis? Short Term Lead Generation Campaigns - Have you run short term campaigns to take advantage of information gained in sales and marketing analysis? Trade Shows - Do you come away from trade shows with an overabundance of sales lead prospects, but without strategy or resources for follow up and closure? Periodic Marketing Audits - Would periodic marketing audits by an outside firm benefit you the way financial audits do? Changing Profitability - Are you interested in significantly changing the profitability of your firm? Lead Generation Financial Investment - What amount of money would you invest to generate an additional million dollars of sales in the coming months? What if the business came from new customers or new leads who would continue to buy the million dollars in goods and services again next year? What if the system we installed to help you gain the million dollars in this year's business could be used by you, without paying us more, to generate an additional stream of new business next year? Based on your margins, what would you be willing to invest to grow your sales in this manner? Direct MailIn many cases, Direct Mail campaigns are the key to ongoing lead generation. PSI helps clients develop Direct Mail campaigns, from database creation, to composing your letters to actually fulfilling your direct mail program (addressing, printing, folding, stamping and mailing). |
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