Generating Leads
Only 3 percent of salespeople like cold-calling and think they are good at it. The other 97 percent avoid it, don't do it very well, or just don't do it at all.
That's where we can help with our professional lead generation and appointment-setting services. Use our experienced, veteran appointment-setters to keep your salespeople doing what you need them to do-making sales. Don't waste their time (and your investment in them) by making them do all of their own cold calling. Let us do it for you-and for them.
Here are some key areas in which to ask questions of yourself.
- Sales Call Appointment Setting: Would your salespeople be more productive if they focused on selling while our staff set appointments? Can you imagine the positive impact on morale when your field force starts each week with leads from us that supplement the ones they work so hard to develop themselves?
- Back Filling: When you travel to call existing accounts, do you have meetings scheduled with prospects either before or after the scheduled call? How much would your cost of new business development go down if you had appointments booked for you to supplement your "required" travel.
- Cost of a Lead: What does it cost you to have your best sales people cold calling generating leads? Have you calculated it on a per-new-account basis?
- Morale: Are spirits of the sales force low because they don't have opportunities to meet with prospects, and don't meet quota? Is high turnover the result?
- Supplemental Sales/Marketing: Would you occasionally like to supplement the sales, marketing, or sales lead generation resources within your company, on an as-needed basis?
- Short Term Lead Generation Campaigns: Have you run short term campaigns to take advantage of information gained in sales and marketing analysis?
- Trade Shows: Do you come away from trade shows with an overabundance of sales lead prospects, but without strategy or resources for follow up and closure?
- Direct Mail: Do you think direct mail is obsolete, ineffective, and too costly? Think again. In many cases, direct mail campaigns are the key to ongoing lead generation. We help clients develop direct mail (or e-mail) campaigns, from database creation, to writing copy for letters to fulfillment.
