Marketing Plans, Audits, Research
If you're assessing the quality of your marketing efforts, let us help you chart the right course.
Some companies create marketing plans without sufficient preparation. A marketing audit may be needed, for example, to identify gaps in your marketing programs or to show that your programs are in fact solid. Following the current plan might make the most sense. Sometimes effective marketing planning requires research to find new markets, identify changes or stability in current markets, or to see what customers and prospects have on their mind. Each company and situation is different.
One of our clients, for example, is a health-care company that grew from start-up to $100 million in annual revenues in 12 years without doing much marketing at all. But now it's harder to maintain a constant percentage growth and the company is facing two new challenges: tough competition and a more mature marketplace. Company leaders knew they needed to step up their marketing efforts but they didn't know how. We conducted a marketing audit initially, instead of creating a marketing plan, to document what the company is doing now and to learn more about what its markets are looking for.
Perhaps your company wants to decide if and when to expand its geographic scope. But there are key questions to answer. Are you getting the most out of your current markets? Should the product line be extended? Should your target customer profile be enlarged or revised before expansion? To answer these questions, you will need baseline information organized in a useful way. That might require both an audit and research.
We'll assess your needs and work with you to determine the right course for your business growth .
