Lead Generation and Appointment Setting
Getting your salespeople or business developers in front of the right decision makers is critical to growing your company because it's critical to making sales.
Since 1993 we've been developing and perfecting our approach to generating leads for products and services and to setting appointments with qualified decision makers. The quality of leads and appointments in business-to-business selling is much more important than quantity. In fact, for many of our clients a single sale can more than pay for the cost of an entire calling campaign. We work with you and with our own resources to identify the market segments with the most potential for your business, and then we get to work.
We determine, with you, the most effective approach, which might consist of calling campaign supported by direct mail or e-mail; a direct mail campaign supported with calling; a straightforward calling campaign-or a combination of techniques designed to put your salespeople where they need to be.
Integrity is at the core of our approach. Our callers are professionals with extensive experience in identifying decision makers and persuading them to meet with salespeople whose products or services can benefit them. With at least 10 years of experience in inside sales, our callers are knowledgeable about business and business people. They determine quickly, for example, whether a reticent prospect simply needs more time and information to make a decision or whether it's better to move on. Our regular reporting and conferencing with you develop an accurate sense of what the market is telling us about your product or service and about our approach. Sometimes we learn of new needs or competitive threats our clients were not aware of. We then adjust accordingly.
