‘Second Site’ Helps Customers See You First
Posted by : Phil Krone on Nov 10, 2011Mobile Web browsing is on the move. Don't get left behind.
By Phil Krone, President
OK. So your company's Web site doesn't look that
great on a smart phone, or even work that great on a smart
phone.
It loads slowly, it's hard to read (scrolling up, down, left,
right is incessant), and certainly it won't work on every one of
the some 5,000 different mobile devices available. The typical
business Web site, in fact, doesn't even know when it's being
accessed from a mobile device.
Happily, a simple, inexpensive solution is available: You can have
a second Web site specifically designed for viewing on a smart
phone or other mobile device. And, if for some reason visitors to
your mobile site want to access your "home" site via the mobile
site, they will be able to do so.
We can create a mobile site for you, so get in touch with us if
you'd like to know how. (Use your smart phone to check out our
mobile site at www.productivestrategies.com.)
But is a second Web site designed specifically for viewing on
smart phones really necessary, especially for business to business?
The short answer is "Yes," and here's why:
- Just over 70 percent of smart phone users who see
advertisements in other media then do a mobile search for more
information, and they do it relatively quickly.
- 25 percent of mobile Web users in the US are "mobile-only."
That's right: They never or rarely use a desktop, laptop, or tablet
to access the Web.
- True, that statistic is a small percentage of a small percentage, but we're still talking millions of people here. And, hey, remember when everyone used a land line as their primary phone channel? You don't? We rest our case.
- eBay users in 2010 bought and sold more than $2 billion in merchandise via "m-payments" as in "mobile" payments. Translation: People are buying a lot of stuff using mobile phones. Remember when everyone was reluctant to provide credit-card numbers to a Web site? You don't? We rest our case again.
- Four out of five US smart phone users turn to their phone for
help with shopping, and almost as many do so in retail stores to
check competitor prices as they shop.
These statistics (and many others) clearly indicate a
significant upward trend in the way smart-phone use is increasingly
influencing consumer behavior. And, although these statistics are
for consumer markets, business to business won't be far
behind.
Finally, keep in mind that in general US consumer use of new
technology often lags that of other developed nations. For example,
China leads the world in the number of mobile Internet users with
277 million. In Japan, more than 90 percent of the population uses
3G handsets and just over 75 percent are mobile Internet
subscribers. (See http://mobithinking.com/ for more information
on the mobile Web.)
Haven't you always wanted to see into the future, anyway? Well, we
can't promise that, exactly. But we can offer "second site"
capability that boosts your chances of being a big part of your
customers' future. So, pick up your smart phone and give us a call
to see what it's all about: 847-446-0008.
Congratulations SXC Health Solutions
Corp.!
Fortune ranks our client #1 on its 2011 "100 Fastest Growing
Companies" list
Fortune Magazine ranked SXC Health Solutions Corp. first among its
2011 "100 Fastest Growing Companies" in its September 26 issue.
SXC's award-winning growth numbers included 151 percent in revenue
and 65 percent in profit. (Fortune also cites revenues of $2.583.9
billion for SXC and net profit of $68.2 million.)
SXC is a leading provider of pharmacy benefits management (PBM)
services and health-care information technology (HCIT) solutions to
the health care benefits management industry. SXC has been a
Productive Strategies' client for three years.
SXC business developers, including CEO Mark Thierer, took our
FOCIS consultative sales training course, eventually using the
approach to close a $1 billion sale. "More than ever, I am a big
believer in the FOCIS process," Thierer told Productive Strategies
president Phil Krone and senior consultant Terry Franke. "It really
worked! Thanks for all your help in reshaping our selling
process."
You can see a video report, the Billion
Dollar Sale, on our website about how FOCIS consultative
selling contributed to SXC's $1 billion sale.
"With some $72 billion in branded drugs losing patent protection
in the next five years, sales of generic alternatives are likely to
rise," Fortune reported. "SXC's PBM unit, which acts as middleman
between the insurance company and the pharmacy, could be the
beneficiary: It makes more money each time a person uses a generic
drug rather than a branded drug."
