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Sales Force Automation:As much as 70% of the leads generated by a company get "lost" before they are acted upon, according to business data. Leads may be dropped by the sales force or important information about the lead becomes unavailable. Firms with high levels of lost and dropped data will suffer lower growth rates and higher costs for new business generation.
Today, powerful software exists for both Contact Relationship Management and Sales Management. CRM software assures that leads developed by sales or marketing will be available to both groups through time. It also assures that important information that is discovered will be retained and can be accessed immediately. Marketers must know the sources of leads or they will forever invest in inefficient sources for lead generation.
PSI is vendor neutral on CRM systems. We help our clients assess their needs, then recommend the system we believe will help you reach your goals in the most affordable manner.
Another tool, Sales Management software, coaches the sales person on how to best use his time and utilize best practices; it coaches the sales manager on how to manage and assist the sales people. The best software in this class analyzes each sales person based on objective inputs by the sales force itself. The software enables the sales manager to discern whether effort or effectiveness is lacking, to identify training needs, make forecasts, and know when to intervene.
Sales Productivity:
We have encountered very few sales cycles in our clients' businesses that we can't reduce. A low level of sales productivity can result from:
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