PSI's Management and Marketing Services

Sales Peer Group
Productive Strategies is responding to this need by inaugurating a program creating Peer Groups as issue-driven forums for professionals who are directly responsible for developing new business. This includes direct sales people, independent reps, entrepreneurs, and business professionals tasked with new business development (lawyers, engineers, technology providers). In other words….hunters.

Sales Training
Our FOCIS® Sales Training teaches the skills used by top producers who account for 70-80% of new business development. This 16-hour, 4 session course, customized for each client, is equally beneficial for the corporate sales force and for CEOs, entrepreneurs, service providers, lawyers, engineers, and others who consider business development to be a "secondary" objective of their profession.

Lead Generation
Would your sales force be more productive if they focused on selling while our staff sets appointments for them? Prospecting is too often relegated to the back burner in boom times or short-changed by sales persons who also service existing accounts-or just don't like cold calling. Imagine the positive impact on morale when your field force starts each week with additional leads.

Presentation Development
Our custom sales presentations and presentations for raising capital begin with sophisticated discovery research to uncover buying motivations and utilize them in a storyboard format with high impact images.

Sales Process Consultation
Our analysis and solutions can help you improve your sales success ratio, reducing the disparity between top producers and the rest of the sales force, capturing lost opportunities, and shortening the sales cycle. It will also help shorten the time frame for new people to become cost effective.

Call Center Services
Market research, customer satisfaction survey, inbound calls and appointment setting or lead generation services are handled by our experienced marketing personnel.

Planning Services
PSI offers Strategic Planning, Marketing Planning, Export Development Planning and Trade Show related planning, all with implementation services.

Product Training
PSI develops the curriculum and instructional design for product training for employees, customers and distribution channels.

Sales Force Automation/Productivity
We work with customers to assess needs, recommend and implement CRM and Sales Management software. We can help to reduce your sales cycle by improving your sales force prospecting, qualification, selling skills, presentations, and oversight.

Customer Service
Services include assessments, surveys, metrics, training, communications, recognition, on-going surveys, and training tools.

Distribution Channels
Optimizing channels of distribution can provide competitive advantage and reduce vulnerability to dis-intermediation.

Database Building, Consulting and Training
We help clients build databases for their target market. We can help you determine which database engine (CRM) is most appropriate for you.

Video Production
From script development to creation of visual content to final production, videos are used by our clients for sales training and corporate communications.

Letter Campaigns, Direct Mail
We help clients with stand alone direct mail campaigns as well as programs coordinated with outbound calling. This service includes letter writing, production and metrics reporting.