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| Management and Marketing Consultants | Trade Show Support |
| Trade
Show Support |
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Trade Show StrategiesWe help plan the sales objectives of the trade show, train the participants who will man the booth, and serve as part of the client’s sales team to broaden the trade show exhibit staff.A recent instance where we assisted our client in "planning and manning" his trade show booth illustrates the measurable success of our program. The client had exhibited in this trade show for ten years with only limited success, but continued entering the trade show each year because they felt it was an important means of gaining visibility in their field. Armed with PSI’s help in training, developing a new trade show exhibit strategy and assisting with on site trade show support, the client gained in just two days more prospects than he had gotten at the same trade show in the previous years combined. Our internal staff can also develop video or PowerPoint Presentations to be used as additional resources within the trade show exhibit. Here are some additional details of our Trade Show Exhibit Support Services: Trade Show Exhibit Training covers: Increasing traffic flow to the booth exhibit Rapid qualifying Booth traffic flow Handling qualified prospects Trade Show goal setting Individual assignments Booth behavior Personnel positioning Training in persuasive selling of complex services and products (half day) Trade Show Assistance: Becoming part of your team at the trade show Increasing traffic flow Qualifying prospects Closing sales Creation of video loops or PowerPoint loops After the Trade Show: Review of actual trade show results Cataloging suggested changes for future shows Strategy for the follow-up of both suspects and prospects Call center support to follow up leads and set appointments for future meetings Booth and exhibit storage and refurbishing |
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Productive Strategies, Inc ©2006 All Rights Reserved |
