Blog

11
Mar

Selling in Europe

Just returned from London, where I was teaching our FOCIS® consultative selling course to sales representatives from Ireland, Spain, France, England, Germany, and the Netherlands. Although Europeans often speak excellent English, especially those in business, communication can still be a challenge. For example, in the U.S., if I compliment a FOCIS® participant by saying “That’s an A+ answer!” everyone in

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