Productive Insights

2
Aug

Productive Strategies Can Increase Revenue Growth

Every company is looking for ways to enhance it. Our firm’s definition of marketing includes all activities that influence revenue growth. The two subjects we review below may appear to be outside of conventional marketing thought, but not if you accept our definition that marketing is every skill, policy, program or activity that affects revenue. What is one of the

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2
Aug

Marketing Plan or Marketing Audit?

If you’re thinking about creating a new marketing plan or revising a current one, you might want to step back and do a marketing audit first. Marketing plans are generally good things. You know the old saying, plan your work and work your plan? Unfortunately, too many business owners and senior executives just can’t seem to get a good plan

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2
Aug

Is the Brochure Dead?

It seemed that way during the pioneer days of the Internet. Many small companies used their sales literature budget to fund their first website. The big complaint about brochures back then was that they were out of date months after being published. But just as the home video failed to put movie theatres out of business, the internet did not

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2
Aug

Is It Hard For Your Customers To Be Heard Inside Your Organization?

Is it hard for your customers to be heard inside your organization? Are you able to get and use key customer insights you need to improve your product or service, your operations, your business model, and your corporate strategy? Some companies tackle this tough challenge with market research, others with feedback from sales representatives. But now a new, highly productive

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2
Aug

Cost Reduction within Marketing and The Sales Process

Yes, there is pressure throughout firms today to reduce costs-and the sales department is not exempt. The paradox is that during slow times there is an even greater need for the work done by both sales and marketing. In an ideal world firms would increase their investments in lead generation so that new business development could offset business cycle weakness.

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14
Jul

Making Lead Generation Pay Off

Today, popular psychology holds that the personality of an individual human being is shaped not by genetics or by environment alone but by an uneasy collaboration of both. (It hasn’t always been this way, as straightforward as it might sound. Darwin’s cousin, inspired by the publication of The Origin of Species in 1859, coined the phrase “nature vs. nurture” as a scientific, not philosophical,

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13
Jul

Position Your Sales Team to Succeed

We’re half way through the year. Has your team put a winning sales puzzle together or are there still holes in the picture of success you want to create? In this mid-year special report, Senior Consultant Don Minner poses 10 questions to think about in order to make the most of the second half of the sales year. If you’re

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13
Jul

Position Your Sales Team to Succeed

We’re half way through the year. Has your team put a winning sales puzzle together or are there still holes in the picture of success you want to create? In this mid-year special report, Senior Consultant Don Minner poses 10 questions to think about in order to make the most of the second half of the sales year. If you’re

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11
Jul

Selling’s Sweet 16th . . .

During the past few years our firm has built an inventory of ways sellers can create value for their prospects within the consultative sales process-that is, before the sale actually occurs. In a transactional sale, the sales person focuses on price, delivery, and basic terms. But a consultative sale is more complex: The amount is usually high. The risk to the

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