19
Oct

Will Your Salespeople Finish Strong? 2023 Is Closing Down Fast

Q4 is just beginning and with less than 90 days left in the year. Are your sales where they should be? Is your marketing turning up the right leads? Is your growth plan on track? Check out these proven ways to sharpen sales. It’s true. Slow, challenging, or uncertain times call for more investment in sales and marketing, not less. But few businesses bite that

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17
Aug

Build Bridges to Build Sales

Who should control prospect and customer relationships to maximize revenue? The obvious answer—the salesperson—isn’t necessarily the right answer. While someone must lead and manage an account, controlling all aspects is not the best use of a salesperson’s time. For larger accounts, especially, building as many bridges between buyer and seller as possible is almost always the best way to serve both

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18
Jul

Take Off Like Top Gun

Are you feeling a “need for speed” right about now? If so, that probably means one of two things. With just six months to go in the year you might not be on track to meet your sales goals. Or, maybe you see an opportunity to surpass your goals and put even more points on the board. Getting on either track

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18
May

Team Selling Magic: Sales Reps and SMEs

An old joke defined experts as “people who know more and more about less and less until they know all about nothing.” If that joke were ever funny, it isn’t any more. That the word has become an almost meaningless communications cliché is bad news. Real-life experts are no joke because they’re critical to our well-being today and tomorrow. They

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17
Mar

Nature and Nurture: Making Lead Generation Pay Off

Do your sales leads have the right DNA? Do you know how to make the most of it? We do and can help you get there, too. Today, popular psychology holds that the personality of an individual human being is shaped not by genetics or by environment alone but by an uneasy collaboration of both. We’ve found that similar collaboration applies

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15
Dec

The Best Business Gift Ever?

To increase revenue and build your business in 2023 ask the “twelve questions of selling.” Creating value for your customers, prospects, and colleagues is perhaps the best business gift you can give them. A particular set of business development and communication skills is the key. Do you and your team have them? This time of year giving and receiving command

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21
Jun

Do You ‘Earn’ the Right to Close?

Do you earn the right to close? We find that probably 75 percent of salespeople and other business developers do not. They may think they do because they show up, ask a few “probing” questions, and make presentations—often elaborate ones—as if to say, “I’m here. Isn’t that enough?” Showing up is of course essential—in fact, one rule of thumb people like

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22
Mar

Stop! Don’t Slash Sales and Marketing

The first quarter of 2022 is almost over. Where does your company stand? Check out these 11 proven ways to cut costs and sharpen sales—six of which don’t require any additional investment in sales or marketing. It’s true. Slow, challenging, or uncertain times call for greater investment in sales and marketing, not less. But few businesses bite that bullet. They blindly cut

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16
Feb

Is Your Sales Team Ready for 2022?

Your answers to just two questions can help to identify a solid path to top-line growth this year. Consider these two “either-or” questions about sales growth. Your answers can help you and your team make the most of 2022. Which question points you to the most opportunity? Question #1 Find more opportunities to quote (more first meetings) or improve the success rate on opportunities

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21
Oct

Making Conflict in Sales and Marketing Productive

Healthy conflict can lead to healthy sales—if managers know how to guide the process or get help if they don’t. Children are admonished to “play fair” and show “good sportsmanship”—and rightly so, we believe. They learn, or we hope they learn, to use these principles to guide their behavior and, at least on the playground, to reduce serious conflict. But

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