Growing Sales Inside Your Existing Customer Base

Part of developing a sales process is determining what roles each of your business developers will play. Some people are hunters of new business from new accounts; others are good at growing business within existing accounts; others provide service. Some people are required to play all three roles. In this one hour presentation we will discuss different models in the market place and talk about what is proving successful in generating new work from existing customers. We will also cover what skills, programs and policy are required to strengthen relationships and put you in position to grow business with existing customers

Productive Strategies, Inc . are pleased to offer,  Growing Sales Inside Your Existing Customer Base,   November 8, 2007 7:30-10:00am. Featuring Philip Krone, President of Productive Strategies, Inc.  SAVE THE DATE,  Admission is free. Seating is limited.  Contact Anja Nanz of Administaff to sign up and for details including the location for the program:  Anja Nanz, Administaff, (312) 427-5073, anja_nanz@administaff.com Sponsors: Nick Arvis – President Advisory Committee Jay Kelly – Administaff Phil Krone – Productive Strategies

PHILIP S. KRONE – BUSINESS PROFILE Philip Krone has been an active marketing professional for manufacturing, service and professional firms since 1972. He is President of Productive Strategies Inc., a management and marketing consulting firm located in Northfield, Illinois that helps companies and associations define and reach their growth objectives.

Krone graduated from Duke University with a BA in Psychology and holds an MBA from Northwestern University’s Kellogg Graduate School of Management.

Krone has spoken before many groups including corporate events and trade associations. Topics presented include “FOCIS® Selling”, “The Five Levels of Marketing”, “The Five Levels of International Marketing”, “Collective Marketing Programs for Trade Groups”, “Marketing On The Internet” and “Using Sales Representatives To Help You Market At Higher Levels.” FOCIS® Selling is a complete course in consultative selling.

Krone founded Productive Strategies in 1993. As President of the firm he has developed the FOCIS® Selling Training program, developed presentations for corporate clients, coached hundreds of sales people, and has overseen the expansion of the practice area into 30 different services.

Krone has been a contributor to various trade publications and business magazines over the course of his career. He is the recipient of the Gullo and Trieber award for marketing excellence; and the Austin C. Lilligren award for service to manufacturers. He now serves on the Advisory Board-Chicago Chapter of The Entrepreneurship Institute; has served on the Entrepreneurship committee and the Industry and Issues Committees of Northwestern University’s Kellogg Alumni Association; has organized and presented Kellogg’s Expert Panel Program for alumni weekend several times, and was a founding board member of the Die Casting Development Council. Prior to founding Productive Strategies he was President of a manufacturing firm. For additional information visit PSI’s web site: www.ProductiveStrategies.com