Whether digital or in print, newsletters are a tried-and-true way to reach customers, prospects, employees, and other stakeholders. And the industry continues to grow, with new publications. E-mail newsletters can be especially productive because they offer a channel for companies to respond quickly to changes in the marketplace and because their cost structure is substantially less than print newsletters.
Regular and anticipated communications via newsletters can strengthen current customer relationships, provide clear differentiation for prospects, fend off competitors, address growth opportunities, assist sales representatives and others to improve productivity, communicate important corporate information, reinforce training and brand messaging, and build pride and community within your company or organization. And remember that regular newsletter communications deliver consistent value all the while your sales representatives are doing what they do best-selling! Over time such communications can increase referrals.
We perform any and all of the key steps needed to produce a practical, productive newsletter or series of newsletters. These steps include development of concept, content, and design as well as production, distribution, and analysis of results. Our staff offers extensive professional publishing experience not only in newsletters but in a variety of media.
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