Public relations is an important ingredient of the marketing mix and is much more than “free advertising.” Public relations takes many forms from basic but essential “press releases” to more elaborate multi-media communications to events to radio, television, and Internet interviews to YouTube videos. In our view, effective PR results when unbiased third parties present information, perspectives, opinions, or other communications generated by your company to markets your company serves and from which those audiences benefit.
Our experience in assessing audiences and identifying their needs from a marketing standpoint, coupled with our skills in developing editorial content for a variety of media, enable us to get your message out in the best possible ways for the best possible effect. We offer a highly effective distribution process that can put your content in front of thousands of media outlets.
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