Sales and Marketing Alignment

Sales and Marketing Alignment

SALES AND MARKETING ALIGNMENT:
YOUR NEW COMPETITIVE ADVANTAGE

 

The workshop, “Sales and Marketing Alignment: Your New Competitive Advantage,” tackles the three key operating principles that make alignment work:

1. Keeping your customers at the center of your business

2. Leveraging alignment to deliver value not only to the customer but also to your business

3. Challenging the status quo to engage customers and increase sales.

Most companies don’t recognize that misalignment can be their biggest obstacle to topline growth. The specific processes and actions you’ll take away from this four-hour, interactive workshop will help you build alignment—and leverage it to your company’s competitive advantage.

Three modules cover nine takeaways with action steps to enable you to develop a new program or improve one that’s already in place. Included are the workshop; a practical, action workbook, and 30 days of follow-up coaching. In addition, you’ll develop targeted goals for 15, 30, and 45 days after the workshop that will help you stay on track and begin to embed the process in your company’s business development routines.

Upcoming Workshops: Wednesday, October 30, and Thursday, November 7. Both are one-half day, from 8 a.m. to noon at the Productive Strategies offices, Two Northfield Plaza, 570 North Frontage Road, Northfield, IL 60093. Price is $495, which includes workshop participation with your peers, either from your company or others; a practical, action workbook that enables you to apply what you’ve learned; and 30 days of follow-up coaching by the instructor.

Contact: John McDermott, Senior Consultant

847-446-0008, Ext. 8
jmcdermott@productivestrategies.com

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