Productive Insights

Do you use the income statement approach or the balance sheet approach? Not sure? Here’s how to know and then how to use your sales funnel to win more sales. Most salespeople, sales managers, and other business developers do know that the “sales funnel” plays a key role in making a sale. But too many do not know just what

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By Scott Kraege, Guest Columnist To Our Readers: Scott Kraege is managing director of The Heritage Group Accelerator Powered by Techstars . He’s also a former client whose salespeople participated in our consultative sales training—in fact, winning one of our annual contests—and whose sales processes we helped to develop. We applaud Scott’s work that provides such direct, hands-on support to other high-growth founders.

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The right discovery skills plus the right delivery skills build the confidence your sales reps need to deliver powerful presentations that persuade prospects to buy.   Prospective clients sometimes call us with a “sales presentation problem.” Translated, that means executives or managers have noticed that their salespeople don’t use the beautifully produced, loaded-with-information, and probably expensive PowerPoints that management has

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Why don’t we talk more about risk? It permeates business every day. But at the hundreds of meetings and events we participate in each year—both in-person and virtually—we’ve noticed that risk is rarely mentioned. Maybe risk is too much on our minds. In an increasingly uncertain world, risk is a constant companion that we just don’t pay much attention to. Maybe it’s fear

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It’s time to find out. Here’s how. How do you uncover things “you don’t know you don’t know” about your company or organization? More important, how do you determine what they mean for your success now and in the future? Do you think you know all you need to know about your company? Probably not. Most business owners, presidents, CEOs, and

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Three business-to-business sales lessons on fast from McDonald’s founder Ray Kroc: 1) Be fast to follow up on a problem, 2) Be fast to get to the decision-maker, and 3) Be fast to recognize the potential and act on it. Here’s what happened when he followed that advice himself. In 1954, before he built his empire, road-warrior-salesman Ray Kroc drove

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The medium has changed but the message hasn’t: Deliver value during the sales process. That’s what top producers have always done, it’s what they still do, and it’s what you can do, too. Now, with less in-person selling, knowing just how to do it is more important than ever. Winning and losing—really? Is that the best way to play the

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There are several possibilities but only one that really qualifies. And for good reason. Twenty or so steps make up the traditional sales process. Which step do you think is the most neglected, the one that’s most underappreciated, the one suffering from the so-called middle child syndrome*? Is it cold calling, demonstration, pre-meeting preparation, proposal writing, follow-up? Several candidates are

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Six months ago, many of us were struggling with remote platforms. Now, even though we’re still learning how to handle the technology, it’s time to push forward. Sellers can use powerful new tools to grow their toplines—and that includes meeting new challenges with imagination and optimism. The new mindset in business development is to shift into a higher gear: “Virtual”

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Business is more of a struggle today than ever, but there is also more reason for hope. You just have to look for it. We’ve always had a glass half-full mentality, maybe even three quarters. That’s not surprising, of course: We teach consultative sales training and customized process development. Down-in-the-mouth just doesn’t work in selling. But how can anyone maintain

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