Krone, Pemberton to Moderate Marketing Panels for CEOs

April 18, 2025
Phil Krone

Philip Krone , president of Productive Strategies, and Scott Pemberton, senior consultant, will be moderating separate, expert panels about marketing and selling for the Presidents’ Symposium on September 12.

Krone’s panel is entitled “ Will You Be a Market Disruptor or Will You be Disrupted?”  Pemberton will moderate  “Selling and Marketing at the Speed of Change.”  Both panels are part of a day-long education and networking event hosted by The Entrepreneurial Institute (TEI) at the University of Chicago’s Gleacher Center in Chicago. Krone and Pemberton are members of TEI’s Chicago board of directors.

The invitation-only event brings together CEOs, presidents, and business owners for targeted learning and peer networking in a relaxed, collegial atmosphere. Speakers will address the participants throughout the day, and the CEOs, presidents, and business owners will bring specific issues to the panel discussions.

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Last year after a talk I gave at the Small Business Expo on Business to Business Selling (B2B) , a woman asked for my card because she wanted to meet to tell me about her business and learn more about mine. When we eventually got together she shared that her start-up company’s goal was to console consumers who had suffered the loss of a loved one directly, as she had. But my talk had inspired a new idea: assist funeral homes to improve their services by showing more empathy to their customers who were struggling as she was. I sensed that my talk gave her confidence that, despite the challenges, her business could succeed. What I didn’t realize was that this small assignment for a start-up would eventually have such a big impact on her business as well as an industry. 

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By Phillip Krone • December 18, 2024
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By By Phil Krone, President • December 5, 2024
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By Phil Krone, President • August 14, 2024
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The Question That Leads to a Positive Decision (The Texas Hospital Story)

By Phil Krone, President • July 18, 2024
If you believe you have ADHD, you can be more successful by scheduling fewer first meetings and spending that time on more second and third meetings with qualified prospects. For our client, that meant cancelling half the medical CFO conventions his sales rep was planning to attend and investing more time following up with the CFO prospects he had already met. When your discovery is not productive, step back and restart at the point the discussion began to be about whose system is better. That’s an argument you are not going to win. Don’t waste years in prospect meetings in which you ask the same questions every time and get the same answers. Either decide that your product or service isn’t right for this prospect and move on—or broaden your discovery to find a need behind the need. In this hospital case, the hidden need was a fear that because no outside vendors had audited their system they might be in violation of regulations that an outsider would spot right away.
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