Align Your Sales and Marketing Now: Our Newest Workshop Builds Your Competitive Advantage

Working together, sales and marketing can grow your business faster and better—but only if they do, in fact, work together. They must be aligned. The good news is that alignment isn’t magic. Specific processes and actions you’ll learn in our new workshop will help your company get this now-essential business process right and keep it right. It can become a profitable and sustainable competitive advantage.

Sales and Marketing Alignment: Your New Competitive Advantage” is being offered from 8 a.m. to noon on Wednesday, October 30, at our offices in Northfield, Illinois. The $495 price includes the four-hour workshop; a practical, detailed workbook, and 30 days of follow-up coaching by the developer and instructor, John McDermott. You’ll also develop targeted goals for 15, 20, and 30 days after the workshop. McDermott’s experience includes top marketing and sales positions at NICOR, Grainger, and Brady, where alignment was seen as a key springboard to growth. (See “Are Your Sales and Marketing Aligned for Today’s Multi-Channel World?” by John McDermott for a more in-depth discussion.)

Is alignment really that important? Yes, it is. The research has been in for a while. Companies with aligned sales and marketing efforts—and shared goals and metrics—see a 25% increase in quota achievement, 15% increase in win rate, and a 27% faster three-year profit growth. (Forrester) Other research shows 36% more business growth (Sirius Decisions) and 36% higher customer retention (MarketingProfs).

Most companies don’t even recognize that misalignment is their biggest top-line obstacle. You don’t have to be one of them. Just be sure to participate in “Sales and Marketing Alignment: Your New Competitive Advantage.”

For more information or to register, contact Phil Krone at or John McDermott at Or call 847-446-0008 for Phil (Ext. 1) and John (Ext. 8).


Comments are closed.