Getting Closer to the Customer
Please join us Wednesday, November 1, 2006 in downtown Chicago for a free workshop that will help you Get Closer to Your Customer .
Bernard Liebowitz, Ph.D, of Liebowitz and Associates and Philip Krone, President of Productive Strategies, Inc. , will discuss how you can use strategies to form solid, long-lasting relationships with your valued customers.
Philip Krone’s presentation uses case studies from his thirty plus years of marketing experience to demonstrate highly-effective strategies he and his clients have used to foster customer intimacy. Topics include:
- Overcoming commoditization
- Strengthening the core business
- Selecting customer intimacy as a leadership discipline
- Using customer research to reposition the offering
- Using disintermediation as a strategy
- Using advisory boards
- Attaching value to a product or service
- The role of sales skills in supporting all of the above
Bernie Liebowitz will discuss the execution to support the strategies selected by your company. Points of discussion include:
- Knowing who your customers are
- Structuring your company to get closer to the customer
- Managing your customer performance grid
- Ensuring buy-in from everyone in your company
- Eliminating the Sales/Manufacturing conflict
- How structure supports your value-added services
The program begins at 7:30 a.m. with a continental breakfast at The Union League Club, 65 W. Jackson, Chicago, IL. The program will conclude at 10 a.m. There is not cost for this workshop.
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