National Innovation Award Goes to Client CEO J. Lyell Clarke, III

May 15, 2025
Scott Pemberton

J. Lyell Clarke, III, the president and CEO of our longtime client, Clarke Company,  received the 2011 National Membership Leadership Award for Innovation from Vistage International at the group’s national convention on November 4.

The Vistage Member Leadership Awards honor the inspiring business and community achievements of Vistage members who best exemplify the organization’s values and its six cultural imperatives of collaboration, courage, impact, innovation, judgment, and passion.

Clarke’s vision propelled  the once regional environment products and services company to the premier leader in mosquito control.  The company’s organic larvacide product, Natular, won the U.S. EPA 2010 Presidential Green Chemistry Challenge Award. The company’s innovative products have stemmed outbreaks of devastating diseases both in the U.S. and worldwide.

In addition, in the Spring of 2011, the Clarke Cares foundation ( www.clarkecares.org ) began working with The Carter Center, established by former U.S. President Jimmy Carter, to launch an ambitious bed-mosquito-net replacement program called the Net for Net Project. Millions of people in Nigeria suffer and die from these mosquito-borne diseases lymphatic filariasis (elephantiasis) and malaria. The diseases are endemic in Nigeria, meaning they are sustained over time within the population and without external stimulus.

With the Net for Net Project , Clarke Cares aims to provide 50,000 DuraNets, a Clarke product, to communities in Nigeria fighting malaria and lymphatic filariasis. Reviewed and recommended by the World Health Organization (WHO), Clarke DuraNets are among the most durable mosquito nets available, providing up to five years of continuous protection even after washings.

By Phil Krone, President May 15, 2025
The answer is just about anywhere.  But here are several sources we’ve seen work wonders.
By Phil Krone, President April 28, 2025
Asking the questions that give you the confidence you need to win in sales. 
By Phil Krone, President March 22, 2025
This faith-based not-for-profit achieves 40 percent year-over-year growth for 17 years by applying well-known business principles, one in particular. Why can so few businesses even dream of such growth?
By Phil Krone, President February 17, 2025
Are you selling business to business or business to government or both? There are similarities but also differences that need to be recognized to optimize your results.
By By Phil Krone, President January 17, 2025
Last year after a talk I gave at the Small Business Expo on Business to Business Selling (B2B) , a woman asked for my card because she wanted to meet to tell me about her business and learn more about mine. When we eventually got together she shared that her start-up company’s goal was to console consumers who had suffered the loss of a loved one directly, as she had. But my talk had inspired a new idea: assist funeral homes to improve their services by showing more empathy to their customers who were struggling as she was. I sensed that my talk gave her confidence that, despite the challenges, her business could succeed. What I didn’t realize was that this small assignment for a start-up would eventually have such a big impact on her business as well as an industry. 
By Phillip Krone December 18, 2024
To date we have covered the Sales, Information, Tactical, and Marketing Plan Levels. Although the fifth level is the last to be discussed, it is often what sets a business in motion when it is founded. Today we will illustrate marketing to support a vision by discussing two very successful businesses.
By By Phil Krone, President December 5, 2024
As a reminder, the Five Levels of Marketing are (1) Sales, (2) Information/Data/Analytics, (3) Tactical or Campaign, (4) Marketing or Program, and (5) Vision/Strategic. We’ve explored each of the first three levels in separate columns in August, September, and October. They are available on our website's Productive Insights collection.
By By Phil Krone, President October 16, 2024
Using intelligence from prior levels leads to revenue-building sales campaigns on the ground in real time.
By Phil Krone, President September 16, 2024
Tracking key types of data each month provides insights that can build a highly productive marketing plan.
By Phil Krone, President August 14, 2024
The Five Levels - Sales: Prospecting, qualifying, discovery, presentation, demonstration, proposal writing and closing; Information/Data/Analytics; Tactical or Campaign; Marketing or Program; Vision/Strategic
More Posts