‘Second Site’ Helps Customers See You First
OK. So your company’s Web site doesn’t look that great on a smart phone, or even work that great on a smart phone.
It loads slowly, it’s hard to read (scrolling up, down, left, right is incessant), and certainly it won’t work on every one of the some 5,000 different mobile devices available. The typical business Web site, in fact, doesn’t even know when it’s being accessed from a mobile device.
Happily, a simple, inexpensive solution is available: You can have a second Web site specifically designed for viewing on a smart phone or other mobile device. And, if for some reason visitors to your mobile site want to access your “home” site via the mobile site, they will be able to do so.
We can create a mobile site for you, so get in touch with us if you’d like to know how. (Use your smart phone to check out our mobile site at www.productivestrategies.com.)
But is a second Web site designed specifically for viewing on smart phones really necessary, especially for business to business? The short answer is “Yes,” and here’s why:
- Just over 70 percent of smart phone users who see advertisements in other media then do a mobile search for more information, and they do it relatively quickly.
- 25 percent of mobile Web users in the US are “mobile-only.” That’s right: They never or rarely use a desktop, laptop, or tablet to access the Web.
- True, that statistic is a small percentage of a small percentage, but we’re still talking millions of people here. And, hey, remember when everyone used a land line as their primary phone channel? You don’t? We rest our case.
- eBay users in 2010 bought and sold more than $2 billion in merchandise via “m-payments” as in “mobile” payments. Translation: People are buying a lot of stuff using mobile phones. Remember when everyone was reluctant to provide credit-card numbers to a Web site? You don’t? We rest our case again.
- Four out of five US smart phone users turn to their phone for help with shopping, and almost as many do so in retail stores to check competitor prices as they shop.
These statistics (and many others) clearly indicate a significant upward trend in the way smart-phone use is increasingly influencing consumer behavior. And, although these statistics are for consumer markets, business to business won’t be far behind.
Finally, keep in mind that in general US consumer use of new technology often lags that of other developed nations. For example, China leads the world in the number of mobile Internet users with 277 million. In Japan, more than 90 percent of the population uses 3G handsets and just over 75 percent are mobile Internet subscribers. (See http://mobithinking.com/ for more information on the mobile Web.)
Haven’t you always wanted to see into the future, anyway? Well, we can’t promise that, exactly. But we can offer “second site” capability that boosts your chances of being a big part of your customers’ future. So, pick up your smart phone and give us a call to see what it’s all about: 847-446-0008.
Congratulations SXC Health Solutions Corp.!
Fortune ranks our client #1 on its 2011 “100 Fastest Growing Companies” list
Fortune Magazine ranked SXC Health Solutions Corp. first among its 2011 “100 Fastest Growing Companies” in its September 26 issue. SXC’s award-winning growth numbers included 151 percent in revenue and 65 percent in profit. (Fortune also cites revenues of $2.583.9 billion for SXC and net profit of $68.2 million.)
SXC is a leading provider of pharmacy benefits management (PBM) services and health-care information technology (HCIT) solutions to the health care benefits management industry. SXC has been a Productive Strategies’ client for three years.
SXC business developers, including CEO Mark Thierer, took our FOCIS® consultative sales training course, eventually using the approach to close a $1 billion sale. “More than ever, I am a big believer in the FOCIS® process,” Thierer told Productive Strategies president Phil Krone and senior consultant Terry Franke. “It really worked! Thanks for all your help in reshaping our selling process.”
You can see a video report, the Billion Dollar Sale , on our website about how FOCIS® consultative selling contributed to SXC’s $1 billion sale.
“With some $72 billion in branded drugs losing patent protection in the next five years, sales of generic alternatives are likely to rise,” Fortune reported. “SXC’s PBM unit, which acts as middleman between the insurance company and the pharmacy, could be the beneficiary: It makes more money each time a person uses a generic drug rather than a branded drug.”
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